According to Ashok Margam, who has been appointed COO to head the US operation, “SenSen’s analytics platform is tailor-made for the intersection of big data and the Internet of Things. By adding a video front end to visually enhance other data, we uncover hidden value, reveal fresh insights and discover new patterns.”
Margam said SenSen had been founded as a video analytics company with applications in defence, security and surveillance, all of which require a visual record for evidentiary as well as compliance reasons. He said the company had spent more than 150 man-years building expertise in this field
“Much of this was done by a small group of 30 researchers working deep under the radar from a small suburban office in Melbourne, Australia, and these humble beginnings have allowed the company to grow far away from the gaze of media and bystanders. Instead, SenSen has focused on attracting a blue-chip client list across Asia Pacific and stress-testing its products in real-life situations such as law enforcement, traffic infringement, consumer tracking and retail measurement.”
He added: “There is a fantastic growth opportunity in North America and already we have signed a strategic alliance and license agreement with San Diego-based Cubic Transportation Systems. … This alliance partnership gives Cubic the ability to distribute SenSen’s products and solutions that align with Cubic’s NextCity vision and create new solutions for smart cities and international transportation systems globally.
SenSen says that, together, the companies plan to deliver the following solutions to market:
- Automatic gate line monitoring in train stations and transport hubs using video analytics and intelligent video to increase commuter flow, detect health and safety issues, and minimise fare evasion
- Speed, safety and toll enforcement solutions for road authorities
- Parking guidance and enforcement for city councils
- People and vehicle traffic counting and classification for a variety of applications
- Intelligent security for stations, rail infrastructure, airports and other critical infrastructure
SenSen says its core skill is analysing streams of sensor data in real time, recognising all interesting events and creating accurate and structured metadata that lead to high-value business insights and operational applications.
The company states: “SenSen’s analytics solution is designed and developed around a versatile, sophisticated platform capable of extracting events of interest by processing large volumes of unstructured video and other sensory data constantly streamed in real-time.
“The resulting operational and business insights are made available to enterprise applications via industry-standard application programming interfaces (APIs). Customer and market-focused business solution providers interact with these APIs to access the sensor analytics-generated data and deliver customer-specific business solutions.”